It is arguably the Biggest, Most Anticipated, Most Patronized and Most Significant Entertainment event on the Ashanti region social calendar.
Organized in partnership with the Musicians Union of Ghana (MUSIGA) and under the auspices of and the Ministry of Tourism, Arts and Culture, the Ashanti Region Music Awards scheme has grown into a Festival of Music and Entertainment that engages the entire region, Ghana and beyond.
It is produced by a leading event management firm, 3D Events Management, with the under listed objectives:
To honor and appreciate musicians and other music industry players who released work(s) that generated the most public excitement within the calendar year of the scheme.
Provide an international platform through which the Ghanaian music industry can be accessed.
To reward veteran musicians who have blazed the trail in the music industry.
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The Ashanti Region Music Awards Festival is largely a people’s choice awards scheme that seeks to foster the development of the Ghanaian music industry by rewarding and celebrating musicians who have excelled in the seven main music genres of Ghanaian Music;
Gospel, Hip-life, Hip hop, Highlife, Afro Pop, Reggae/Dancehall and Traditional.
Their music should have been released and received prominence during the year under review.
The Award Scheme has become the barometer by which Ghanaian musicians measure their success each year and undoubtedly serves as an inspiration and aspiration to the entire music industry.
ARMA nominees will be based on key fan interactions as reflected on digital song sales, radio airplay, streaming, social activity and touring. These measurements will be tracked by ARMA Nominations committee and its data partners, including bloggers, promoters, radio Djs, and entertainment critics.
To become arguably the biggest, most anticipated, most patronized and supportive entertainment event worldwide.
Recognize, Celebrate and support all the musical talents in the region.